On the Commercial Health Insurance Demand Preference and Insure Behaviors Characteristics of City Dw

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  In recent years,commercial health insurance market of China show upward trend.However,there are some problems in the market.For instance,low satisfaction of the insurance claims,insufficient product innovation,the cognitive and receptivity of dwellers remains to improve; etc.Despite the huge potential,but the development of the commercial health insurance is not satisfied.In order to better understanding the dwellers characteristic of commercial health insurance demand preference and insure behaviors,we designed a questionnaire about the commercial health insurance of the Nanning city Guangxi province and carried out extensive investigation.Based on the demand perspective,and then analyzes the serious market problems.At last,we put forward some suggestions and countermeasures to promoting the development of the commercial health insurance market.
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