在迎接互联网时代到来之际,新的一轮媒体改革发展已经兴起,有必要将其它媒体要素和媒体资源进行整合利用,来发展自己。近年来,无锡广播在融媒体之路上不断思索、探索,走出了自己的一条独特之路。领会概念,谋定而动“融媒体”是充分利用媒介载体,把广播、电视、报纸等既有共同点、又存在互补性的不同媒体,在人力、内容、宣传等方面进行全面整合,实现“资源通融、内容兼融、宣传互融、利益共融”的 In response to the advent of the Internet era, a new round of media reform and development has emerged and it is necessary to integrate and utilize other media elements and media resources to develop ourselves. In recent years, Wuxi Broadcasting continuously ponders, explores and walks out of its own unique road on the road of melting the media. To understand the concept and seek action “Melt the media” is to make full use of the media carrier, the radio, television, newspapers and other common but also complementary to different media, in manpower, content, publicity and other aspects of the full integration , To achieve “resource integration, content and financial integration, publicity and mutual benefits, the benefits of communion”