The research on marketing ecosystem based on data-driven in the big data environment is becoming the key field of enterprise management research and practice.According to researching the current situation results of big data,marketing ecosystem and coevolution mechanism at home and abroad,the thesis analyzes the complexity of marketing ecosystem based on big data environment from structural and procedural perspectives,and also constructs the value connotation and the research framework of marketing ecosystem based on big data environment.More importantly,the thesis brings forth co-evolution strategy,measure method of cooperative effect and cooperative governance mechanism.All the research achievements of this thesis will provide theoretical guidance and reference for the study of the marketing ecosystem continuous optimization and co-evolution in dig data environments.