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Based on the results of parasocial interaction,this paper first analyzes the social interaction between enterprises and fans in the WeChat community through the analysis of domestic and foreign literatures and market research.Then,by using the parasocial interaction as the intermediate variable,the enterprises own characteristics and enterprises push information as the former dependent variable and product attitude and sharing behavior as dependent variables to construct a social interaction model between enterprises and fans in micro-community.According to the conclusion of the study,the parasocial interaction between enterprises and fans can be strengthened by improving the social attractiveness and active degree of the enterprises and the richness,novelty and relevance of the enterprises push information.