QFD is a customer oriented approach which captures customer voices and inculcates these in final product design leading to improvement in demand of product in market.The objective of this paper is to prioritize the needs of customer through AHP(analytic hierarchy process)and further their conversion into technical determiners leading to formation of HOQ(House of Quality).The relationships between customer voices and technical determiners are treated as linguistic variables,therefore fuzzy set theory is used to assign weights to technical determiners as relationships are subjected to uncertainty and vagueness.The result of this hybrid computational model would provide the best alternative from the set of technical design parameters which an organization can include in its design to make their product customer oriented.