Tourist Misbehavior and Country Image Marketing

来源 :华人学者营销协会,对外经济贸易大学 | 被引量 : 0次 | 上传用户:nfast
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
  According to the theory of public diplomacy,all the diplomatic efforts of a country just to safeguard the better public relations with another,then for better power and interests.Country image marketing and dissemination is easy and successful of access to more other countries awareness,love,recognition and understanding.
其他文献
In less than in a generation,mobile applications market has emerged and expanded rapidly,revolutionizing the entire landscape of e-commerce.Widely accepted in some markets,mobile apps can be less acce
Technological capability and marketing capability have different origins and functions to firm innovation and performance.Their match and combination is a type of ambidexterity,called capability ambid
Electronic word-of-mouth(e-WOM)has been demonstrated as a key predictor of brand awareness and consumption choice in the context of online purchasing.The purpose of this work is to examine the impacts
Consumers use of the Internet makes the lines between work、leisure、entertainment and shopping become blurred.Peoples trying to squeeze their time to complete different activities each day has forced t
Companies have become more interested in using electronic word of mouth(eWOM)as an important means for marketing communications that affects decisions of consumers in a highly connected world through
会议
The primary objective of this study is to explore the type of service failure factors of hospitals.The research model is developed from a two-dimensional matrix constructed by service failure type(hum
With popularize in business platform,sharing economy has been emerging by the factor of the economic recessions,the rise of environmental awareness,the progress of network technique,community media po
The rise of the value-oriented retail formats makes the market for frequently purchased products even more competitive.Their growth is largely due to the overlap of product offerings at different reta
Mistakes in service are inevitable due to its people-based nature.Therefore,service recovery has been found necessary in improving customer satisfaction and maintaining the buyer-seller relationship f
With the economic development,China has become the worlds largest luxury market after Japan.However,the proliferation of luxury counterfeit goods and Shanzhai products has caused serious threats and c