The consumer is ready for Precision Nutrition and is looking for new solutions for a healthier life.They want to optimize their performance,focus on their individual needs and are aiming to utilize what we call "The quantified self" for this.To serve this consumer need,more and more companies are offering digital health solutions.But how good and beneficial are their offerings? Who will provide a holistic offer to the consumer and whom can I trust as a consumer? Enabling technology is available and ecosystem approaches can combine required technologies,services and products.As a main provider for health ingredients to the market,BASF Newtrition(R) is willing and already focused on building ecosystems and alliances with other industry partners around the world to provide consumers high quality and trustful ingredients for personalized health solutions.BASF is performing clinical research in-house but also externally to build the most important required foundation for Precision Nutrition: clinical evidence.This presentation will introduce you to some tangible examples and a vision for Precision Nutrition putting the consumer into the center of our efforts.