在期刊业竞争激烈和我国加入WTO新形势下,农业期刊要遵循市场规律,把握期刊的市场定位,进行调整与创新,使之能够应对新时期的机遇与挑战。农业期刊在新时期要求得生存与发展,必须在思想上转变观念,与时俱进;在经营上提升管理理念,积极创收,达到社会效益和经济效益双丰收;在质量上办出农业期刊的特色,达到科学实用,实现科技兴农,提升农业产业化经营水平;不断进行创新改革,探索新路子,农业期刊才能在激烈的市场竞争中发展和壮大。 Under the situation of periodical industry competition and China’s accession to the WTO, agricultural periodicals should abide by the laws of the market, seize the market orientation of the periodical and adjust and innovate so that they can meet the opportunities and challenges in the new era. Agricultural journals in the new era require survival and development, we must ideologically change concepts, advancing with the times; management to enhance management concepts and actively generate revenue, social and economic benefits to achieve a double harvest; quality agricultural journals Characteristics, to achieve scientific and practical, science and technology to promote agriculture, improve the industrialization of agricultural management; continuous innovation and exploration, explore new ways, agricultural journals in the fierce competition in the market to develop and grow.