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  5. How to do Better? The Role of Strategic CSR Attributes,Cognitive and Affective Consumer-Company Iden

How to do Better? The Role of Strategic CSR Attributes,Cognitive and Affective Consumer-Company Iden

来源 :香港城市大学,西安交通大学,南卡罗来纳大学 | 被引量 : 0次 | 上传用户：Sqiwei
【摘 要】
：
The purpose of this paper is to explore the role of strategic attributes of CSR on brand equity from consumer perspective.The strategic attributes of CSR we focused are centrality,proactivity,voluntar
【作 者】
：
Yi Feng Juan Liu 
【机 构】
：
Huazhong University of Science and Technology
【出 处】
：
香港城市大学,西安交通大学,南卡罗来纳大学
【发表日期】
：
2015年4期
【关键词】
：
Strategic CSR brand equity affective consumer-company identification cognitive c 
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　　The purpose of this paper is to explore the role of strategic attributes of CSR on brand equity from consumer perspective.The strategic attributes of CSR we focused are centrality,proactivity,voluntarism and visibility.
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