The concentration of international students in top destination countries is mcreasingsteadily throughout many higher education disciplines.Indeed,the number of foreign students studying in the US surpassed the one million mark for the first time during the 2016-2017 academic year.The next highest contender for international students attracts fewer thanhalf of those interested in studying in the US.While this is good news for some,lesser known markets,capable of providing high quality education struggle to maintain diverse campuses.This research-in-brief examines the opportunities and success drivers found in cross-border partnerships between US and Taiwanese institutions.Specifically,this article offers insight into the assessment and feasibility of scholarly exchange between students at US and Taiwanese institutions,the assessment and feasibility of faculty exchange and collaborative research programs,and key considerations necessary for targeting and administering valued programs from the perspective of the international student.To glean insight into these areas,fifteenprograms were evaluatedin Taiwan during the International Education Administrators program funded by Fulbright Taiwan and the Foundation for Scholarly Exchange during March 2017.Together,the findings suggest that the feasibility of establishing cooperative programs is favorable for both student and faculty exchange owing to several structural similarities found in among US and Taiwaneseacademic institutions.Furthermore,the unique values that are prevalent in many Confuciansocieties fosters higher levels of commitment from Taiwanese students when integrating withforeign students in their home country and when studying abroad.The findings also suggestthat particular attention devoted to students long-term career expectations and return country environments plays an important factor when evaluating the marketing potential of specific cross-border programs.