当今世界和中国都处于出版媒体从传统纸媒向新媒体转型的时期,动漫出版作为一种文化创新产业,需要在国家加大政策的支持和改革力度的同时,重构动漫出版的运作模式,打造立体化的出版和一体化的经营模式。要鼓励原创故事的创作,建立科学的行业监测,健全产业管理规范,创新动漫出版机制,设立发展基金,并且注重培养高水平动漫人才,着眼于培植和发展民族动漫文化品牌。 Both the world today and China are in the period of transition from traditional paper media to new media. As a cultural innovation industry, animation publishing needs to reconstruct the operation mode of animation publishing while increasing the support and reform of policy by the state. Three-dimensional publishing and integrated business model. We should encourage the creation of original stories, establish scientific industry monitoring, perfect the industrial management practices, innovate the animation publishing mechanism, set up a development fund, and pay attention to cultivating high-level animation talent with a view to cultivating and developing the national animation culture brand.