【摘 要】
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With the advent of the era of Mobile Internet and the traditional pattern of marketing channels and network for the media,new media marketing also will rise on the basis of the digital information of
【机 构】
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School of Economics and Management,Hubei University of Automotive Technology Hubei Shiyan 442002
【出 处】
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华人学者营销协会,对外经济贸易大学
论文部分内容阅读
With the advent of the era of Mobile Internet and the traditional pattern of marketing channels and network for the media,new media marketing also will rise on the basis of the digital information of the impact of the new media marketing.At the same time,compared with traditional media,new media marketing with information transmission precision,long show aging,rich information,on the cost reduction,can timely interaction and brand spread widely,has a variety of transmission way,It is also has been widely used at a relatively large in automotive sales.
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