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The construction of people's livelihood in rural areas not only needs to meet their basic requirements such as elders' care, medical care, and insurance and so on, but also needs to encourage people living in rural areas and make them have confidence to earn a better live through the improvement of self-development ability."Insufficiency of self-development ability" and "the lack of opportunity of development" are two of the most important barricades, which interact rural "finance exclusion" as both cause and effect and exert reciprocal intensification as well.The interviewing result from the 1938 random samples of local citizens living in villages and towns, which belong to 5 provinces and 26 counties and cities, shows that "lack of funds" is the hugest barricade that prevents peasants improving their self-development ability.The situation is mostly caused by "non-physical finance exclusion".To govern this situation, the diversity of rural finance requirements and financial ecology cannot be separated, combination usage of different kinds of governance tools is needed.