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海岛体育旅游将旅游与体育有机的结合,是近年来海洋旅游业发展的趋势。海州湾地区海岛体育旅游资源丰富,优势明显,但开发较晚,开发力度不足。在研究了本地区海岛体育资源特点和现状之后,提出开发和利用的策略:加大投资力度;整体规划,合理布局,打造自身品牌;配套设施和服务行业;合理利用本地体育资源,开发其他季节的旅游资源等。并提出海州湾地区海岛体育旅游资源可持续发展的方针。这将对江苏沿海包括连云港市的经济发展有着十分积极的意义。
Island sports tourism will travel and sports organically, is the trend of development of marine tourism in recent years. Haizhou Bay area rich in sports tourism resources, obvious advantages, but the late development, lack of development efforts. After studying the characteristics and current situation of the island’s sports resources in the region, this paper puts forward the strategies of developing and utilizing: to increase the investment; to make overall planning and reasonable layout, to build its own brand, supporting facilities and service industries; to make rational use of local sports resources to develop other seasons Such as tourism resources. And put forward the principle of sustainable development of island sports tourism resources in Haizhou Bay area. This will have a very positive meaning for the economic development in Jiangsu, including Lianyungang.