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世界遗产是历史文化的珍贵遗存,文化旅游则是一种文化性的经济活动,世界遗产与文化旅游在文化上的天然联系,决定了二者可以而且必须有效地结合。明孝陵的遗产保护与文化旅游发展同样具有这种本质上的协同效应,即明孝陵的保护和利用是发展南京文化旅游的重要资源,而南京文化旅游的发展又为世界遗产明孝陵的保存和继承创造了广泛的社会条件。因此,以明孝陵为首,整合南京明文化资源,打造“明文化”旅游品牌,是推出南京文化旅游形象,促进南京旅游产业发展的重中之重。
World Heritage is a precious legacy of history and culture, while cultural tourism is a cultural economic activity. The cultural natural connection between world heritage and cultural tourism determines that both can and must be effectively combined. Ming Xiaoling heritage conservation and cultural tourism development also have this kind of synergic effect in essence, that is, the protection and utilization of Ming Xiaoling Mausoleum is an important resource for the development of Nanjing’s cultural tourism. The development of Nanjing’s cultural tourism is also a World Heritage Ming Xiaoling Mausoleum The preservation and inheritance create a wide range of social conditions. Therefore, taking Ming Xiaolingtou as the head, integrating the resources of Nanjing Ming Culture and creating the tourism brand of “Ming Culture” is the most important task of launching Nanjing’s cultural tourism image and promoting the development of Nanjing’s tourism industry.