西方发达国家始终把品牌战略,作为压制我国经济发展的一个杀手锏。至今为止,国外轿车品牌在中国汽车市场占据压倒性优势,给我国的汽车产业留下无穷隐患。我们没有培育出自己的轿车品牌,却拱手让出了庞大的汽车市场。达能哇哈哈、乐百氏两面下注的目的,即控制中国市场。我国虽然已经形成了一批具有国际影响力的品牌,但是与国际一线品牌相比还有很大的距离。国际品牌对中华老字号品牌敌视,水火不容。以中华老字号作为国家品牌战略的基础,才能够更有效地维护国家经济的安全。 Western developed countries have always taken the brand strategy as a killer to suppress China’s economic development. So far, foreign car brands in the Chinese auto market occupy an overwhelming advantage, to our country’s automobile industry left endless hidden trouble. We did not nurture our own car brand, but hand over a huge automotive market. Danone wow haha, Robust betting purposes on both sides, that is, control of the Chinese market. Although China has formed a number of internationally influential brands, but compared with the international brands there is still a great distance. International brands hostile to China’s old brand, incompatible. To China’s old brand as a national brand strategy, we can more effectively safeguard the national economic security.