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侗族大歌所蕴含的自然、和谐、团结、勤劳、进取等文化精神是中华民族精神的重要体现,做好侗族大歌的国际传播,能够有效地促进中国良好国家形象的建构;当前侗族大歌国际传播中存在“去生活化”本真性缺失,以及资金和国际传播人才缺乏等问题:要做好侗族大歌的国际传播,推进中国国家形象建设工作,需要解决好信息的“本真性”问题,提高传播主体的自觉意识。谙熟国际传播规则,注重传播中的反馈。
The cultural spirit of nature, harmony, unity, hard work and enterprising contained in the song of Dong nationality is an important manifestation of the spirit of the Chinese nation. Doing a good job of international dissemination of Dong national songs can effectively promote the building of a good national image in China. At present, In the international communication, there are such problems as the lack of authenticity of “going to livelihood” and the lack of funds and international communication talents. In order to do a good job in the international spread of Dong national songs and to promote the building of China’s national image, it is necessary to solve the problem of “ True ”issue, to raise awareness of the main body of communication. Familiar with international communication rules, pay attention to communication feedback.