【摘 要】
:
Compared with normal products,luxury products are richer in symbolic meaning.Former studies on counterfeit luxury products mainly focus on the social value of luxury products and anticipating risk,as
【机 构】
:
Dongling School of Economics and Management,University of Science and Technology Beijing,Beijing
【出 处】
:
香港城市大学,西安交通大学,南卡罗来纳大学
论文部分内容阅读
Compared with normal products,luxury products are richer in symbolic meaning.Former studies on counterfeit luxury products mainly focus on the social value of luxury products and anticipating risk,as well as customers decisive process after they weigh the benefit and risk.However,counterfeit luxury products have the feature of both luxury products and normal products,which means the research on the perceived value of counterfeit luxury products should not only focus on social value and individual emotional value based on the feature of luxury products,but also functional value based on the feature of normal products.This research innovatively builds a perceived value model that can be applied to counterfeit luxury products after the integration of perceived value of both luxury products and normal products,and studies the impact that the four dimensions of perceived value(functional value,social value,emotional value and economic value)have on three kinds of purchase intention according to survey data.Through regression analysis,the study finds that the key dimension of perceived value that influences purchase intention is emotional value,followed by functional value,which reflects core demand for products from counterfeit luxury goods among their consumers.Also,past purchase experiences have significant influence on purchase intention.This research provides legal companies with guidance on how to develop new products in order to meet this part of market demand.At the same time,it offers effective theoretical support to restrain the trade of counterfeit luxury goods from demand end.
其他文献
黄金矿山在最初的高速发展之后,现在面临着资源枯竭不断加剧,黄金行业的利润呈下降趋势,同时黄金行业面临能源、环境和成本约束不断强化的局面,使资源枯竭矿山的发展遇到了挑战.本文针对这种情况,通过对黄金行业和矿业公司的现状与发展的分析,提出了资源枯竭矿山延伸产业链、提高公司矿产资源综合利用率等发展路径,使资源枯竭矿山战略能够保持持续稳定的发展.
炭素厂结合运营转型工作,借助于精细过程管理的分析、诊断功能,在精细过程管理的大框架下,控制流程指标中出现的异常波动,根据阳极生产流程的特点,对整个流程所有工艺指标进行梳理,为整个炭素厂焙烧作业区生产的技术改进,产量、质量指标提升,生产能力控制水平的持续改进提供决策依据.从而建立生产流程"精细过程管理"新思路,实现了从管结果向管因素的转变,并在36室焙烧炉转弯炉室工序流程的应用中取得显著的实效.
随着危险废物的产生量日益增多,如果没有及时得到规范处置扩散到环境中,长期积累必然造成严重的后果.中国近年来对危险废物的监管力度不断加大,分公司综合运用多种手段从六个方面推进企业开展规范化管理体系建设,力争达到危险废物规范化管理建设的标准.
销售连接企业与市场,是企业产品价值实现和资金回笼的重要环节.一个企业对销售的管控力直接影响到企业的最终利益.本文结合作者所属的冶炼厂现状,就集团公司下属的二级单位如何完善销售管控机制、如何优化和提升销售管理效能,实现企业经营成果的提升,提出了具体对策和解决措施.
Based on the principle of the Shi science,this article analyses the essence,origin,appearance and application strategy of the marketing Shi,proposing strategic suggestions for enhancing the purchasing
Strategic corporate social responsibility(strategic CSR)is highly praised by practitioners and academics for creating a potential win-win situation for business and society,yet little is known about i
Based on previous research,face in China has a close relationship with luxury consumption.However,empirical researches in this area are not abundant.This study focuses on the sub-dimensions of face ne
Combined with Chinese local market,this paper predicts the enterprise performance and its stability with the combination of moral marketing and relationship marketing.This study focuses on business ac
By using the research methods of combination of wavelet analysis and multivariate GARCH-BEKK mode to measure the fluctuation correlation and linkage effect between the Chinese strategic emerging indus
From the evolution of business culture,this paper has sorted out the origin and evolution of business culture,and elaborated three connotations of business culture and Characteristic Culture dominated