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We study the influence of induced and organic disclosure of the customers’ offline visiting record on the customers’ decisions in an online social shopping network.Pervious research showed that social learning influenced the customer’s decisions.When the customer’s offline action is “publicized” in the online shopping site,the seller may induce customers to disclose their offline actions so that their offline visit information may influence the future buyers’ decisions,either viewing their webpages online or visiting the seller offline.In this paper,we aim to understand (1) the impact of the seller’s reward on the buyers’ decision to visit the seller offline; (2) the impact of induced and organic offline information on consumers’ online visiting and purchasing behavior; (3) the social influence of offline visiting information within the friends’ networks on customers’ online page-visiting and purchasing decisions.We find that seller rewards encourage buyers to disclose their actions,and offline information has a positive impact on buyers’ offline visiting,online webpage visiting,and online purchasing decisions.Although the induced offline visiting information has a negative interaction effect,the magnitude of the impact of offline visiting information overwhelms the negative interaction effect of rewards.We also find that the offline visiting information from the customer’s friends has higher impact on potential offline actions.