【摘 要】
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Emerging diagnostic and personalized medicine approaches promise to improve health care efficiency and outcomes at a time when health systems struggle to balance quality and costs.To optimize acceptan
【机 构】
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Global Market Access at Quintiles USA
论文部分内容阅读
Emerging diagnostic and personalized medicine approaches promise to improve health care efficiency and outcomes at a time when health systems struggle to balance quality and costs.To optimize acceptance of these technologies, a broad variety of health stakeholder evidence information requirements must be addressed, increasing the complexity of value demonstration in the field.The session will evaluate key challenges in the field, with discussion of case examples, and identify key factors for successful development, value demonstration, and access optimization to personalized medicines and companion diagnostics.
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