农药生产企业有再好的产品,要最终销售到农民手里,很多时候必须靠经销商,虽然有的企业开始实行直销,但大都是在当地,而要靠企业直接销售到全国各地的农民手中,还是有很大的难度,因此在基层作为“毛细血管”末端的零售商对农民的购药和施药影响巨大。一些地 Pesticide manufacturers have the best products to be sold to the hands of farmers in the end, often relies on distributors, although some companies began to implement direct sales, but mostly in the local, but rely on business directly to farmers across the country hands , There is still a lot of difficulty. Therefore, retailers at the grassroots level as the end of the capillary have a huge impact on peasants’ purchase and administration of pesticides. Some ground