【摘 要】
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This study was a designed survey of the psychological factors that effect urban air passengers arrival modes according to the theory of planned behavior(TPB).It included four kinds of formal travel mo
【机 构】
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Beijing University of Technology Shandong Jianzhu
论文部分内容阅读
This study was a designed survey of the psychological factors that effect urban air passengers arrival modes according to the theory of planned behavior(TPB).It included four kinds of formal travel mode: metro,airport coach,auto,and taxi.Then it was conducted in the Beijing Capital International Airport and acquired more than 3700 samples.The coefficient relationship between the behavior attitude,subjective norm,perceived behavior control,and behavior intention was analyzed after validating the reliability and validity,and the study formulated a structural equation model.The pattern of the original TPB turned out to be applicable for explaining the behavior intention of using various travel modes with the subjective norm having the most impact on the behavior intention.This study determined the key psychological factors that influence the choice of behavior,and optimized the prediction of air passengers,travel mode to the airport which can offer theoretical support for the citys travel demand management strategy.
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