The integration of social responsibility into corporate strategy ensures the competitiveness of companies in the 21st century zero impact market.Such strategy is based on the idea that the environment affects the organization of business.The aim of this work is intended to demonstrate how the assumption of environmentally friendly behaviors can ensure a positive economic impact for the company.The analysis will examine the behaviors and strategies of Swedish multinational IKEA through direct interview with top management,as well as through the analysis of the project"Tender",implemented by the business area Logistics.This study will demonstrate the positive effects of environmental sensibility both in terms of business,traditionally understood,both in terms of redefinition of the internal production processes.One can see that company’s results are strictly related to the ability of IKEA to develop an apporoach based on the creation of synergies with suppliers and sub-suppliers.