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随着信息技术、网络技术日新月异的发展与普及,新兴的数字出版启发了人们的无限创意,人们的阅读习惯也在逐渐改变,数字化阅读被越来越多的人所接受。数字出版的良性运作,必须充分考虑用户的需求特点,与其他行业一样,消费者直接主宰着数字出版生存和发展的命运。
With the rapid development and popularization of information technology and network technology, the emerging digital publishing has inspired people’s infinite creativity, people’s reading habits are gradually changing, and digital reading is accepted by more and more people. The benign operation of digital publishing must take full account of the characteristics of the needs of users, as in other industries, consumers dominate the digital publishing survival and development of the fate.