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随着经济全球化的迅速发展和体育运动在世界各国的普及,体育产业正在成为2]世纪最具有前景的新兴产业。体育用品产业作为体育产业重要的组成部分具备无限的市场前景和不可估量的开发潜力。本文在总结和借鉴前人研究成果和深入实践的基础上,以我国体育用品产业市场结构为切入点,对我国体育用品产业的产业组织的优化进行研究和探讨。首先运用SCP范式理论对我国体育用品产业的市场现状进行了分析,其次运用因子分析法和灰色关联度,以市场绩效为标准,构建了基于我国体育用品产业市场结构评判模型,并应用此模型,确定了我国体育用品产业市场结构类型就是垄断竞争,然后从实证的角度运用BP神经网络构建了垄断竞争的市场结构下的敏感性因素。最后,在此基础上结合我国体育用品产业的实际,提出了实现我国体育用品产业组织优化的多层次、多元化措施,为我国体育用品产业的发展提供借鉴。With the rapid development of economic globalization and sport’s popularity in the world of sports industry in the 21st century is becoming the most promising new industries. Sporting goods industry as an important part of the sports industry with unlimited market potential and immeasurable potential for development. Prosperity and development of sports goods industry has hidden behind a lot of worries, needs a breakthrough in theory and practice of exploration. This paper summarizes and learn from previous practice and in-depth research based on the requirements of sustainable development, the market structure of sports products industry as the starting point, the sporting goods industry in China the optimization of industrial organization research and discussion. First, the use of SCP paradigm theory on sports products industry, analyzes the current situation of the market, followed by the use of factor analysis and the gray, market performance as the standard, built based on market structure of China Sporting Goods Industry evaluation model, and apply this model China Sporting Goods Industry to determine market structure is monopolistic competition type, and then from an empirical point of view the use of BP neural network was constructed under the monopolistic competition market structure the sensitivity factors. Finally, on this basis, the sporting goods industry in our country actually proposed to achieve organizational goals of the sporting goods industry multi-level model, diversified meature to the development of China’s sporting goods industry offers a new perspective.