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Unlike traditional forms of communication which depends on constant repetition and
reassertion, housing policy can be a more potent and subtle medium for communication between government and the masses.And the impact housing has on shaping how the
society evolves can have a critical influence on the rhetoric it caters to, the values it upholds and the future it aspires for.Historically and the more of it in contemporary times, housing is not only a minimum primary component of human beings life but also a major sector of economy that holds key to socio-economic growth and in turn overall development.Like other essential commodities, housing prices, if not kept under leash from real-estate markets fears, not only threatens long-term stable growth but one fundamental element of a common mans life goes out of bounds.On a planet where land is but a scarce resource, the demand for a holistic housing policy has such competing goals to achieve-all amid vested interests and widening concerns not limited to affordability and availability.It goes into the newer domains like environment, migrant and socio-cultural issues, and the need to institute all of it by creating and facilitating a pluralistic and tolerant society.The unstoppable trend of the modern world in favor of urbanization has led to complex challenges unimaginable until a few decades ago. Urbanization in the oriental societies and especially in countries like India and China with billion plus people to cater to is all the more intriguing.This paper breaks into the above intangible aspects by a comparative study of housing policys communication to the many stakeholders of the housing ecosystem in two of the worlds most ancient and contemporary cities of the worlds fastest growing major economies: Hangzhou in China and Delhi in India.It achieves the same by primarily qualitative analysis of the linkages amid the ground stats, claims of policy makers, urban segregation and public images.
reassertion, housing policy can be a more potent and subtle medium for communication between government and the masses.And the impact housing has on shaping how the
society evolves can have a critical influence on the rhetoric it caters to, the values it upholds and the future it aspires for.Historically and the more of it in contemporary times, housing is not only a minimum primary component of human beings life but also a major sector of economy that holds key to socio-economic growth and in turn overall development.Like other essential commodities, housing prices, if not kept under leash from real-estate markets fears, not only threatens long-term stable growth but one fundamental element of a common mans life goes out of bounds.On a planet where land is but a scarce resource, the demand for a holistic housing policy has such competing goals to achieve-all amid vested interests and widening concerns not limited to affordability and availability.It goes into the newer domains like environment, migrant and socio-cultural issues, and the need to institute all of it by creating and facilitating a pluralistic and tolerant society.The unstoppable trend of the modern world in favor of urbanization has led to complex challenges unimaginable until a few decades ago. Urbanization in the oriental societies and especially in countries like India and China with billion plus people to cater to is all the more intriguing.This paper breaks into the above intangible aspects by a comparative study of housing policys communication to the many stakeholders of the housing ecosystem in two of the worlds most ancient and contemporary cities of the worlds fastest growing major economies: Hangzhou in China and Delhi in India.It achieves the same by primarily qualitative analysis of the linkages amid the ground stats, claims of policy makers, urban segregation and public images.