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博彩旅游业主导了澳门经济,但澳门的博彩旅游业客源单一,过度依赖内地游客,易受内地政策环境的影响。国际化有助于澳门博彩旅游业开拓多元化市场,分散市场风险,但澳门受自身条件的限制,国际化发展存在诸多障碍。学术界关于澳门博彩旅游业国际化的研究十分罕见,本文提供了一个初步的尝试研究。本文首先分析了澳门博彩旅游业国际化发展的现状及其面临的问题和障碍,继而总结和评价了两个国际化博彩旅游城市——拉斯维加斯与新加坡的国际化经验与启示。接下来,本文在PEST模型的基础上加上全球化及人口变化两个因素,提出GDPEST模型,并应用于澳门博彩旅游业国际化的条件和外部环境分析。在以上分析的基础上,最后提出了促进澳门博彩旅游业国际化的一系列政策建议。
Gaming tourism dominates the economy of Macau. However, Macau has a single, over-reliance on tourists from the Mainland for gambling tourism, and is easily affected by the Mainland’s policy environment. Internationalization will help Macau’s gaming industry develop a diversified market and diversify its market risk. However, due to its own limitations, Macao has many obstacles to its international development. The academic research on the internationalization of Macau’s gaming industry is very rare. This article provides a tentative study. This paper first analyzes the status quo of international development of gambling tourism in Macau and the problems and obstacles it faces. Then it summarizes and evaluates the international experience and enlightenment of two international gambling tourist cities - Las Vegas and Singapore. Next, based on the PEST model, we add the two factors of globalization and population change, put forward the GDPEST model, and apply it to the analysis of the internationalized conditions and external environment of the gaming industry in Macao. Based on the above analysis, we finally put forward a series of policy recommendations to promote the internationalization of Macau’s gaming industry.