As newspaper enters the market and the competition between different newspapers become fiercer, each newspaper is exploring new ways to run a newspaper and is making great efforts in layout reform. Thus a free development of different styles including "Beijing style", "Shanghai style" and "New style" emerges. Among these three styles, "New style" absorbs the format characteristics from newspapers in Europe and America and makes the most forceful reform. Beijing Youth Daily is a classic representative of "New style". At the end of the 1980s, it came to the fore in the competition by absorbing from all the others newspapers and attracted great attention from experts. It is entitled "Heavy Features". Every year new measures are adopted and the outlay is changed. In comparison with Beijing Youth Daily today and that of ten years ago, great changes can be found.The layout style of Beijing Youth Daily can be concluded as follows:1.Modularized design. In addition, every layout and article is framed so as to form a close district; 2.Deepen its "Heavy Features". Big photographs, distinguishing headings, graphs and pictures are adopted; 3.Pictures and cartoons are used in masthead. Some characters in it are even substituted by pictures; 4.Substituting heading characters with pictures. Some characters in heading are designed as a picture; 5. Every layout is marked by a picture. The four layouts such as Everyday News, Report in Detail, Special supplement and Service column, are highlighted by four pictures ofEarth, Sun, Moon and Star and four colors such as blue, red, green and yellow respectively.Layout style reflects its design idea, that is, to bring forth new ideas continuously in order to shows its individuality. Besides all these characteristics, the layout style of Beijing Youth Daily corresponds to its nature. It both bears distinguishing youth characters and guides public opinion in its proper way.Base on all these analysis, a conclusion can be made-the layout of a newspaper should bear its own characteristics and a sense of time mission so as to fully express the content.