Opportunities and Challenges Facing Foreigners in Online Shopping in China:A Case of Foreign Student

来源 :山东财经大学 | 被引量 : 0次 | 上传用户:chenhonghongshi
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The development of science and technology especially the introduction and use of internet has made tremendous changes in the way people do business.There has been a change in the pattern of selling and buying of goods and services from traditional store shopping to online shopping of which intemet played as a medium in making the online shopping process possible. As the online shopping has been developing from day to day, several opportunities and challenges have been encountered by online shoppers.This study describes the opportunities and identifies challenges faced by foreign students when doing shopping online particular with the focus on Taobao website.This is a descriptive research which employed qualitative and quantitative methodology.Both secondary and primary data were used in order to attain the set objectives.The research sample involved 200 randomly selected students from three selected universities who are studying in Wuhan, China.Data were collected through the use of self monitored questionnaire and the analysis was done using SPSS software through descriptive analysis.The results show that among 200 respondents, 85 use Taobao while 115 are non Taobao users of which their major challenge being Chinese language barrier since they encounter difficulties in searching for products and in products delivery as well.Other challenges are; risk of losing their privacy including bank details, restriction of Taobao in using Chinese local banks only in making online purchase, sometimes receiving different product out of what the customer ordered, the products picture description doesnt depict the reality of the actual product.On the other hand the findings shows opportunities that foreigners have when using Taobao which involves saving time when shopping online as they can shop anytime they want, convenience in shopping, getting opportunities to compare products prices, communicating directly with the sellers as well a reading customer reviews from previous buyers.Generally, Taobao has been a major and famous online shopping site not only for foreigners but also to Chinese natives which despites the challenges foreigners faced but they still have trust in it and they are satisfied with its services.This call for Taobao to improve its service by releasing non Chinese web version like English, French, Arabic and Spanish so as to increase foreign customers and create more opportunities to them but also the delivery system should be improved.
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