Tourism in Fiji is the main economic distributer and the fastest growing industry.This is because of the influx in tourism growth.This trend is evident in the increase in tourists’ arrivals on a yearly basis from all markets specifically the China Market.Since 2009,the China Market has continued to boost the tourism industry.For example,the tourist arrival numbers from the China Market has increased from 2009 to 2013 (Fiji Bureau of Statistics 2013).　　Recent studies on the tourism industry focused on the characteristics of tourists who visited Fiji.This study will observe the tourists’ satisfaction of the China Market with analysis of the demographic and travel behavior characteristics.　　The expectancy–disconfirmation theory provided a conceptual framework for the study.This theory can be defined as a theory for measuring customer satisfaction from perceived quality of products or services.The consumer compares the performance prior to the expectations.　　Nadi Town,Fiji was the selected study area for this study.It is the main port of entry for all International Tourists as it is where the Nadi International Airport is located.Research was conducted in the form of questionnaires handed out to the Chinese tourists on holiday in Fiji in December,2013.There were a total of 300 questionnaires handed out but there were only 251 that were able to be used.Therefore,the 251 respondents were analyzed.　　Appropriate statistical analyses were used according to the respective objectives and descriptors.A list of 25 attractions that was used in this study resulted to four dimensions:General Attractions,Personal Attractions,Hotel Related Attractions and Cultural Attractions.All data were coded and with the use of SPSS,the variables were analyzed and the hypotheses were tested.　　According to the results of this study,there are several recommendations that could be made to increase tourists’ satisfaction in Fiji.Firstly,grasping what tourists’ seek at destinations will help tourism organizations better understand the market.Secondly,theidentification of which attractions satisfy the tourist who visits Fiji will help tourism marketers develop strategies to further attract tourists and give them the right level of service.Thirdly,knowing the satisfied tourists’ may lead to a continuous repeat in visits and help with the reduction of marketing costs.　　From a personal perspective,the China Market is one of unique culture.Therefore,special attention needs to be on the satisfaction of cultural needs.In comparison to other markets,China is one that regards the culture of great importance and tourists are more likely to travel for these reasons.Tourism organizations in Fiji need to focus on this to be able to grasp the attention of Chinese travelers.