在大力倡导可持续发展的今天,众多企业正逐步向低碳经济迈进,更加审慎地利用资源进行生产或提供服务。同时,越来越多的企业更希望带动消费者,鼓励他们采取更加可持续的生活方式,减少浪费行为,从而最终令更多的消费者使用它们的产品和服务。阿克苏诺贝尔装饰漆业务全球可持续发展总监Chris Cook表示:“但是,这并不容易,同时,能够成功引导消费者参与可持续发展也鲜有先例。那么,企业怎样才能解决这一问题?企业真的有必要让消费者理解可持续发展的重要性吗?”让我们一起来看阿克苏诺贝尔是如何引导消费者参与可持续发展的。化繁为简 In advocating sustainable development today, many enterprises are gradually moving toward a low-carbon economy, making more careful use of resources for production or provision of services. At the same time, more and more enterprises are more willing to drive consumers to encourage them to adopt more sustainable lifestyles and reduce waste so as to eventually make more consumers use their products and services. Chris Cook, global sustainability director for AkzoNobel’s decorative paint business, said: “But that’s not easy, and there are few precedents for successful consumer engagement in sustainability.” How can businesses solve this problem? Is it really necessary for companies to understand the importance of sustainability? "Let’s see how AkzoNobel led consumers into sustainability. To simplify