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在新兴消费方式的引导下,婚庆蜜月旅游市场开始凸显在旅游经营者眼前。婚庆蜜月旅游是一新旅游专项产品,具有客源市场广阔、消费水平高、重游率高等特点。随着人们生活水平的提高以及消费观念的变化,婚庆旅游在不久的将来将具有广阔的市场前景。烟台开发此项旅游新产品具有诸多优势条件和重要实践意义,应采取积极对策进行开发。本文分析了烟台婚庆蜜月旅游的优势,针对烟台情况提出了几点产品设计开发构想,以期对促进烟台婚庆蜜月旅游发展起到一定借鉴作用。
Under the guidance of emerging consumption patterns, wedding honeymoon tourism market began to highlight the eyes of the tour operator. Wedding honeymoon tourism is a new tourism products, with a vast source market, high level of consumption, high re-visit rate and so on. With the improvement of people’s living standards and changes in consumer attitudes, wedding tourism in the near future will have a broad market prospects. Yantai to develop this new tourism product has many advantages and important practical significance, we should take positive measures to develop. This article analyzes the advantages of wedding honeymoon tourism in Yantai, puts forward some ideas of product design and development for the situation of Yantai in order to promote the development of wedding honeymoon tourism in Yantai.