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在三网融合的背景下,传统电视媒体如何利用自身优势实现转型备受关注。网络视频新闻平台的上线,则是传统电视媒体最有力的一次新媒体布局。本文使用定量分析的方法,以SMG旗下的Kankannews.com(看看新闻网)为研究对象,对其传播效果进行客观分析。研究发现,网络视频新闻平台对用户有一定的吸引力,但是并没有形成台网联动的良好效果;相比较网络文字和图片新闻,视频新闻还没有成为网民的新闻消费习惯;网络视频新闻的互动程度的确与用户的满意度相关联。因此,网络视频新闻平台首先应利用突发事件的快速反应能力逐渐消除网民的心理抗拒,其次应采取措施鼓励用户参与新闻互动,改善用户体验。
In the context of triple play, the traditional television media has made great efforts to realize its transformation with its own advantages. Online video news platform on the line, it is the most powerful traditional television media, a new media layout. This article uses a quantitative analysis method, to SMG’s Kankannews.com (see news network) as the research object, the objective analysis of its transmission effect. The study found that the online video news platform has certain appeal to users but has not formed the good effect of the network linkage. Compared with the online text and picture news, the video news has not become the news consumption habits of netizens. The interaction of the online video news The degree is indeed related to the user’s satisfaction. Therefore, the network video news platform should first use the rapid response ability of emergencies to gradually eliminate the psychological resistance of Internet users, and secondly, measures should be taken to encourage users to participate in news interaction and improve the user experience.