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由浙江省广播电视学会理论研究专业委员会和本刊主办的“加强广播电视公共服务体系建设”笔会8月15日在杭州召开。党中央对加强公共文化服务体系建设十分重视,2007年6月,中央政治局专门召开会议,研究这一问题。同年12月,中共中央办公厅、国务院办公厅下发了《关于进一步加强公共文化服务体系建设的若干意见》。今年7月,浙江省委省政府印发的《浙江省推动文化大发展大繁荣纲要》中,也把加强公共文化服务放在重要的位置。广播电视是我国公共文化服务体系的重要组成部分,加强广播电视公共服务体系建设,是广播电视工作者义不容辞的光荣职责。为此,《视听纵横》在今年第二期发起了“加强广播电视公共服务体系建设”征文。这次笔会邀请了部分参与征文的作者参加。大家在会上阐述了各自论文的研究背景和主要观点。浙江省广播电视局副局长胡瑞庭、浙江广播电视集团纪委书记兼浙江广播电视学会理论研究专业委员会主任赵力平、浙江省广播电视学会专职副会长梁雄、浙江广播电视局宣传处处长严萍英、浙江广播电视学会常务副秘书长陶广平、浙江省广播电视学会理论研究专业委员会副主任郑征予等领导到会参加了交流、指导。胡瑞庭副局长在总结发言中阐述了加强广播电视公共服务体系建设的重要意义,对下一步如何推动广播电视公共服务建设提出了要求:一是广播电视局要抓好公共服务工作,履行公共服务的职能,大力支持、推进各级广播电视播出机构加强公共服务,加强和优化公共服务职能。二是各级广播电视播出机构要在优化内部的体制机制上下工夫,细分纯公共服务、准公共服务和经营性节目。要建设一支有职业道德修养、专业技术能力强的队伍办好公共服务节目。三是要继续坚定不移、毫不动摇地抓好全省农村广播电视公共服务体系建设。村村通、调频广播村村响、广播电视服务均等化、文化低保完成以后,最为迫切的工作就是抓好农村电视数字化工作,这个任务非常艰巨,政府公共财政要投入一定的资金,不能完全依靠广电部门市场化运作。下面登载的是这次会上交流的论文,已根据会上大家提出的意见进行了修改完善。
By the Zhejiang Provincial Institute of Radio and Television Research and Professional Research Committee sponsored by the “strengthening public service system for radio and television” PEN August 15 held in Hangzhou. The CPC Central Committee attaches great importance to the construction of a public cultural service system. In June 2007, the Central Political Bureau held a special meeting to study the issue. In December the same year, the General Office of the CPC Central Committee and the General Office of the State Council issued “Several Opinions on Further Strengthening the Construction of a Public Cultural Service System.” In July this year, Zhejiang Provincial Party Committee and Provincial Government issued the Outline for Promoting the Great Development and Prosperity of Culture in Zhejiang Province. It also placed an important position on strengthening public cultural services. Radio and television is an important component of China’s public cultural service system. To strengthen the public service system for radio and television is a glorious duty of radio and television workers. To this end, “audio-visual aspect” launched the second phase of this year “strengthening the public service system of radio and television ” essay. This time, we invited some of the authors who participated in the essay to participate. At the meeting, everyone explained the research background and main points of their respective papers. Hu Ruiting, deputy director of Zhejiang Radio and Television Bureau, Zhao Liping, secretary of Commission for Discipline Inspection of Zhejiang Radio and Television Group and director of the Theoretical Research Committee of Zhejiang Radio and Television Institute, Liang Xiong, vice president of Zhejiang Radio and Television Institute, Yan Pingying, director of Propaganda Department of Zhejiang Radio and Television Bureau, Tao Guangping, executive deputy secretary general of the Institute of Radio, Film and Television, and Zheng Zhengyu, deputy director of the Theoretical Research Committee of Zhejiang Radio and Television Institute, attended the meeting and exchanged views and guidance. In his concluding remarks, Deputy Commissioner Hu Ruiting elaborated on the significance of strengthening the construction of the public service system for radio and television and put forward the requirements on how to promote the construction of radio and television public services in the next step. First, the radio and television bureau should do a good job in public service and perform public service Function, support, and promote radio and television broadcasting agencies at all levels to strengthen public services, strengthen and optimize the public service functions. Second, radio and television broadcasters at all levels should make efforts to optimize the internal institutional mechanisms, and separate purely public services, quasi-public services and business programs. To build a professional ethics, professional and technical ability of the team to do a good job of public service programs. Third, we must continue unswervingly and unswervingly grasp the province’s rural radio and television public service system. Since the completion of the culture and subsistence allowances, the most urgent task is to do a good job of digitizing rural televisions. This task is very arduous. The public finance of the government should invest a certain amount of funds and can not completely Rely on radio and television sector market operation. Listed below is the exchange of papers at the meeting, has been modified according to the comments made at the meeting.