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2009年7月,戈军珍老师以《我国兽药行业现状与对策研究》通过北京大学光华管理学院高级管理人员工商管理硕士(EMBA)毕业答辩。为了完成这一论文,戈老师对本行业各个层面的情况进行了为期半年的深度调查,并数易本稿,终获北大评委的肯定,极其难能可贵。本刊几经努力,获得对这一论文的独家发表权。在论文中,戈老师全面分析了我国兽药行业的发展历程、现状及存在的问题,并通过对影响兽药行业发展因素的分析及发达国家同行的比较,在借鉴发达国家对兽药行业的管理及发展趋势的基础上,结合我国兽药行业的实际情况,从宏观和微观两个层面对我国兽药行业未来发展提出了一些对策建议,为政府的规划管理和企业自身发展提供决策依据。本刊对论文最重要的部分予以刊登,以资行业参考。
In July 2009, Mr. Ge Junzhen graduated with the title of “Research on the Status Quo and Countermeasures of Veterinary Industry in China” through the EMBA program of Guanghua School of Management, Peking University. In order to complete this essay, Mr. Ge conducted an in-depth investigation for six months at various levels in the industry. He also received several affirmations from the judges of Peking University and was extremely commendable. After several hard work, access to this paper an exclusive right to publish. In the paper, Ge teacher comprehensively analyzed the development process, current situation and existing problems of the veterinary drug industry in our country. Through the analysis of the factors influencing the development of the veterinary drug industry and the comparison of the counterparts in the developed countries, we can draw lessons from the management and development of the veterinary drug industry in the developed countries Based on the trend of the veterinary drug industry, combined with the actual situation of China’s veterinary medicine industry, from the macro and micro levels of the future development of China’s veterinary medicine put forward some countermeasures and suggestions for the government’s planning and management and enterprise development to provide their own decision-making basis. Articles published in the most important part of the paper to the industry reference.