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一、企业信息竞合策略分析市场中的信息合作主要分为水平信息合作与垂直信息合作。水平信息合作指的是企业与企业之间信息平台构建上的平行合作。水平合作最有可能在同行业的企业中展开。垂直信息合作指的是企业与经销商之间信息平台构建上的垂直合作。而垂直合作最有可能在固定的企业与经销商之间出现。
First, the enterprise information competing strategy analysis The market information cooperation is divided into horizontal information cooperation and vertical information cooperation. Horizontal information cooperation refers to the parallel cooperation between enterprises and enterprises in the construction of information platform. Horizontal cooperation most likely to start in the same industry enterprises. Vertical information cooperation refers to the vertical cooperation between enterprises and distributors in the construction of information platform. Vertical cooperation is most likely to occur between established businesses and distributors.