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商号权是商事主体对其商号所享有的专用权,是商号所有人依法使用、转让其商号并禁止他人滥用的权利。在我国,商号权作为一种无形资产,它在市场竞争中发挥的作用很大,越来越受到人们的重视。然而目前我国对商号权的法律保护还很薄弱,随着社会主义市场经济的发展,完善对商号权的法律保护,构筑起更加完善的知识产权法律体系势在必行。
The right to trade is the exclusive right enjoyed by the commercial entity over its business name and is the right of the owner of the business to use it in accordance with the law, transfer its trade name and prohibit others from abusing it. In our country, as a kind of intangible assets, the trade name right plays a great role in the market competition and attracts more and more attention. However, at present, the legal protection of the business name right in our country is still weak. With the development of the socialist market economy, it is imperative to perfect the legal protection of the business name right and establish a more perfect legal system of intellectual property.