论文部分内容阅读
近年来,商业模式分类体系的多样性折射出商业模式内涵界定不统一的深刻问题。商业模式分类的基础理应是围绕着商业模式的根本属性展开。本研究从交易结构理论出发,以价值链范围、价值环节范围、创造价值活动形式3个维建立度分类标准将商业模式分为平台型、集成型、聚焦型、全能型4类。在分类基础上,分析对比4类商业模型的交易拓扑结构、特征和适用条件。本文的研究成果不仅对商业模式的理论研究具有学术价值,对企业进行商业模式选择和改革的商业实践同样具有重要指导意义。
In recent years, the diversity of the business model classification system reflects the deep definition of the connotation of the business model is not uniform. The basis for the classification of business models should be based around the fundamental nature of the business model. Based on the transaction structure theory, this study divides the business model into four types: platform type, integrated type, focusing type and all-around type based on the three-dimensional classification standard of value range, value range and value creation. On the basis of classification, this paper analyzes and compares the topological structure, characteristics and applicable conditions of four types of business models. The research results of this paper not only have academic value to the theoretical research of business model, but also have important guiding significance to the business practice of business model selection and reform.