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2014年,在经济形势趋于平缓、政府稳调整的基调下,冰箱行业的转型之路日渐明朗,绿色智能大容量的产品大行其道。而互联网消费的大肆扩张也造就了线上销售的全面飘红,相比之下,线下冰箱销售则略显惨淡。中国冰箱行业2014年所处的行业环境尤为复杂。需求端未见明显改善,城市更新需求未能有效释放,农村市场尚处于政策透支消化期;房地产方面,2014年在价格和成交量两个指标上持续低迷,虽然下半年限购政策的退出对成交量的止跌有一定影响,但市场下行的趋
In 2014, with the economic situation flattening and the government steadily adjusting, the transition of the refrigerator industry has become increasingly clear. Products with large capacity of green and smart have become popular. The vast expansion of Internet consumption has also created a comprehensive online sales gains across, underline refrigerator sales is slightly bleak. China’s refrigerator industry in 2014 where the industry environment is particularly complicated. The demand side has not seen any significant improvement in urban renewal demand has not been effectively released, the rural market is still in the policy of overdraft digestion; real estate, the two indicators of the price and volume continued to slump in 2014, although the second half of the purchase policy to withdraw from the transaction The amount of the stop-loss has a certain impact, but the downward trend in the market