日本的包装设计走在了亚洲包装设计界的前列,这不仅是日本民族的实用、精致和环保的生活理念使然,更是日本包装设计师珍视生活、勇于创新和韧于前行的必然收获。所以,第十三届APD大会上所展示的日本包装设计作品给予我们耳目一新之感。这些作品反映了亚洲地区包装设计的发展趋势,体现了亚洲地区民族文化生 Japan’s packaging design is at the forefront of Asia’s packaging design industry. This is not only the practical, sophisticated and environmentally friendly philosophy of the Japanese nation, but also the inevitable outcome of the Japanese packaging designers’ cherished life, innovation and flexibility. Therefore, the packaging design works presented at the 13th APD Conference give us a fresh look. These works reflect the development trend of packaging design in Asia, reflecting the Asian cultural heritage of ethnic students