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2007年,中国服饰产业在战略上呈现出了明显的整体上升和创新升级的态势。自然规则作用开始显形,本身就佐证了产业的规范化趋势。各大主力军团在经历了多年的OEM同质化无序竞争后,开始思考差异化的战略方向。资本的介入,成为本年度最大的看点,传统产业在资本的冲击下出现新的战略转型。总之,2007年中国服饰产业的诸多表现,让人们更加清楚地看到了这个传统行业的时尚活力与创新动力,本刊特邀中国知名产业经济学者、企业发展商业模式研究及品牌战略专家李凯洛先生携比蓝国际品牌行销顾问机构共同解读2007年服饰产业战略动态。
In 2007, the apparel industry in China showed a clear trend of overall ascent and innovation upgrading. The role of natural rules began to show itself, corroborating the trend of standardization of the industry. After the main force of the major legion of OEM homogenization after years of disorderly competition, began to think about the strategic direction of differentiation. The involvement of capital has become the biggest surprise of this year as the traditional industries have undergone a new strategic transformation under the impact of capital. In short, many performances of China’s apparel industry in 2007 make people more clearly see the vitality and innovation momentum of this traditional industry. The magazine invited renowned Chinese industrial economist, business development business model research and brand strategy expert Mr. Li Kailao Than the blue international brand marketing consultants jointly interpretation of the 2007 apparel industry strategy.