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目前,在乡村旅游新闻的报道过程中存在季节性明显、地区差异大、报道内容单一、包装和炒作过度的问题。发展乡村旅游符合当前国情,迎合了市场的需求,顺应了旅游业发展的趋势,促进了城乡交流。因此,必须明确乡村旅游的优势,通过政府助力,在宣传报道中突出扶贫主题和乡村特色,塑造乡村旅游的品牌,借力发展旅游新闻,推动乡村旅游的健康、持续发展。
At present, there are some problems in the coverage of rural tourism news, such as seasonal obviousness, large regional differences, single reporting content, excessive packaging and speculation. The development of rural tourism conforms to the current national conditions, caters to the needs of the market, complies with the trend of tourism development and promotes the exchange between urban and rural areas. Therefore, the advantages of rural tourism must be clarified. Through the help of the government, the theme of poverty alleviation and rural features should be highlighted in the publicity coverage. The brand of rural tourism should be shaped to develop tourism news and promote the healthy and sustainable development of rural tourism.