一、概述包装设计是现代产品生产和销售中不可或缺的组成部分,是促进产品销售、提升产品附加值、增强产品竞争力的核心要素。对包装设计来说,包装不仅物理功能要完善,具有形式美感,还需要具有文化内涵。在现代包装设计中,传统文化已经被广泛运用。但作为具有悠久历史和浓郁民族风情的非物质文化遗 First, an overview Packaging design is an integral part of the production and marketing of modern products, is to promote product sales, enhance product added value, enhance product competitiveness of the core elements. For packaging design, packaging not only physical function to improve, with the aesthetic form, but also need to have cultural connotation. In modern packaging design, traditional culture has been widely used. But as a non-material cultural heritage with a long history and strong ethnic customs