色彩搭配是设计中研究的重点。针对不同设计作品的受众群体提出不同的色彩搭配方案,能使设计的色彩更高程度地契合受众的想象心理,从而促进消费。因此,色彩想象的研究对设计具有重要指导意义。本文从色彩想象力的培养谈起,就其在艺术设计中的应用作一具体论述,以期让设计师重视对色彩想象能力的培养。 Color collocation is the focus of research in design. Different designs for different audiences come up with different color scheme, the design color can be more consistent with the audience’s imagination, thereby promoting consumption. Therefore, the study of color imagination is of great guiding significance to design. This article starts with the cultivation of color imagination and makes a concrete discussion on its application in art design in order to let designers attach importance to the cultivation of color imagination ability.