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连锁商业是一种规模经济较为明显的商业组织形式,要求连锁企业的规模不能低于最小经济规模水平,否则,经营收益就会小于成本。连锁商业在发展中普遍具有规模扩张的本能,通过规模扩张以实现规模经济效用。中国连锁业在规模扩张的实践中,出现了很多问题,如何在连锁企业规模扩张中规避风险,实现规模经济,发挥连锁优势,拓宽发展的思路,是中国连锁企业在规模扩张中亟须解决的现实问题。
Chain commerce is a form of commercial organization with obvious economies of scale. It requires that the scale of chain enterprises can not be lower than the minimum economic scale, otherwise, the operating profit will be less than the cost. Chain business in development generally has the scale of instinct to expand through economies of scale to achieve economies of scale. In the practice of scale expansion in China’s chain industry, many problems have arisen. How to avoid risks in scale expansion of chain enterprises, to realize economies of scale, to play a chain advantage and to broaden development is an urgent need for Chinese chain enterprises in expanding their scale Reality.