文化全球化是经济全球化的直接后果之一。在全球化语境下,民族文化既受到强烈的冲击,面临严峻的挑战,也迎来前所未有的机遇,可以在“他者”参照下,从否定和建构两个角度进行文化认同。其出路在于警惕激进主义和保守主义倾向;告别全球化与本土化、世界性与民族性的二元对立模式;高扬民族主体意识,以主动积极的姿态迎接挑战。 Cultural globalization is one of the direct consequences of economic globalization. In the context of globalization, the national culture is not only strongly challenged, but also faced with severe challenges as well as unprecedented opportunities. Cultural identification can be conducted from both the negative and the constructive perspective under the reference of the “other”. The way out is to guard against radicalism and conservative tendencies; bid farewell to the dualistic mode of antagonism between globalization and localization, worldliness and nationality; and to elevate the awareness of ethnic subjects and take the initiative and positive attitude to meet the challenges.