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2015年7月4日,经李克强总理签批,国务院印发《关于积极推进“互联网+”行动的指导意见》(以下简称《指导意见》),推动互联网由消费领域向生产领域拓展,加速提升产业发展水平,增强各行业创新能力。在顶层的推动下,“互联网+”成为全民关注的热点,各行各业掀起了与互联网全面接轨的热潮,但这其中大部分的企业和组织,对互联网的理解仍停留在信息发布和宣传层面,并没有意识到互联网是对传统价值链的重塑。通过互联网技术,将自身的公众服务信息化,向线上转移,利用互联网突破时间和空间限制的特性,给公众带来便利以获得关注和粉丝,打造有价值的线上平台,这是一些具备公共服务职责的企业和机构“互联网+”的重要路径,却恰恰是容易忽略的自身优势。为此,本文特选取了比较典型的案例,希望能给企业和机构一些启示。
On July 4, 2015, with the approval of Premier Li Keqiang and the State Council’s “Guiding Opinions on the Active Promotion of Internet +” Action (hereinafter referred to as the “Guiding Opinions”), the Internet was promoted to expand from consumption to production and to accelerate Enhance the level of industrial development, enhance the innovation capability of various industries. At the top level, “Internet +” has become a focus of public concern. All walks of life set off a wave of full compliance with the Internet. However, most of these enterprises and organizations still have an understanding of the Internet at information release and At the publicity level, they did not realize that the Internet is a remodeling of the traditional value chain. Through the Internet technology, its own public service information, online transfer, the use of the Internet to break the time and space constraints of the characteristics of the public to bring convenience to get attention and fans, to create a valuable online platform, which is some with Public service responsibilities of enterprises and institutions “Internet + ” an important path, but it is easy to overlook their own advantages. To this end, this article selected a more typical case, hoping to give some inspiration to businesses and institutions.