网络经济正不断推动传统产业的融合与转型,这为电子商务及新型网络中介服务业的发展奠定了基础,基于网络的商务中介产业尽管有其存在的必然性和合理性,但是要在激烈的竞争中塑造竞争优势,需要围绕顾客需求,强化需求代理之功能定位和优势塑造。 The network economy is continuously promoting the integration and transformation of traditional industries, which lays the foundation for the development of e-commerce and new network intermediary services. Although the network-based business intermediary industry has its inevitability and rationality, it must compete in the fierce competition In shaping the competitive advantage, we need to focus on customer needs, strengthen the functional positioning of demand agents and the advantages of shaping.