律师职业文化是律师在执业活动中以言谈举止为载体反映出的个人修养、人格魅力、精神面貌等,给被代理人和委托人带来信任和好感的执业氛围。律师事务所在进行营销宣传时,应当将律师事务所的特有职业文化注入到营销策略中。 Lawyer’s professional culture is a practicing atmosphere in which lawyers bring trust and affection to agents and clients through their self-cultivation, personality charm and mental outlook as reflected in their speech and deportment. When carrying out marketing publicity, law firms should inject the unique professional culture of law firms into their marketing strategies.