媒体的发展过程由原始的口语及肢体语、文字传播、印刷术、电子传播演变成现代的数字传播,揭开了新媒体时代的篇章。网络电视、手机移动终端、微信、微博等新媒体的出现,使媒体形式日益多元化,成为推动社会全面变革的社会化媒体。从新媒体所传播的信息来看,呈现出新的特点:全球化、实时化、多元化、交互化以及受众的主动化、草根化。这些特点唤醒了更多公众对政治、经济、社会事件的关注,人们对新媒体信息更为敏感。新媒体日新月异的发展,促进了 The process of media development evolved from the original spoken language and body language, text communication, typography and electronic communication into modern digital communication, opening the chapter of the new media age. The advent of new media such as Internet TV, mobile phone terminals, WeChat and Weibo has diversified the forms of media and become a social media that promotes comprehensive social changes. According to the information disseminated by new media, new features are presented: globalization, real-time, diversification, interaction and audience’s initiative and grassroots. These features have aroused more public concern about political, economic and social events and people are more sensitive to the new media information. With the rapid development of new media, promoted